Apple’s Tim Cook convinced Trump to drop made-in-USA iPhone — for now

President Donald Trump has made clear that he wants Apple to make iPhones in the U.S.

Apple CEO Tim Cook is doing what he can to appease the commander in chief, without making that ultimate concession.

Cook on Wednesday appeared at the White House with Trump to announce plans to spend about $600 billion over four years in the U.S. Apple didn’t announce the made-in-USA iPhone that Trump wants, but Cook got to tout Apple’s position on U.S. production.

Some of Apple’s most valuable parts, such as its glass and facial recognition sensor, are made by U.S. companies that Apple has worked with for years. Final assembly is only a small, though very critical, part of iPhone production.

“The final assembly that you focus on, that will be elsewhere for a while,” Cook said Wednesday in the Oval Office.

Trump appeared happy enough, for now.

“He makes many of the components here, and we’ve been talking about it,” Trump said. “The whole thing is set up in other places, and it’s been there for a long time in terms of cost and all, but I think we may incentivize him enough that one day he’ll be bringing that back.”

Experts said Cook’s announcement seemed designed to get Apple out of Trump’s crosshairs with respect to tariffs. Trump announced during the public meeting that the administration planned to place a tariff on chips that would double their price, but Apple — which relies on hundreds of different chips for its devices — would be exempt.

“CEOs are realizing that they do have to do something, and what they’ve discovered is that if they give the president something to brag about without destroying their company, that the problem might go away for a certain amount of time,” said Peter Cohan, professor of strategy and entrepreneurship at Babson College who has written case studies on Apple.

The gambit worked. Apple stock rose 5% on Wednesday and another 3% on Thursday.

“What Tim Cook demonstrated in the first administration was a real savvy navigation of the treacherous waters,” said Nancy Tengler, CEO of Laffer Tengler Investments, which holds a position in Apple. “I thought this announcement was super-important symbolically, because the president is looking for headlines.”

For example, Apple said that all of its cover glass for iPhones and Apple Watches would be made by Corning, in Kentucky, and that it would spend $2.5 billion on that effort. It’s a powerful symbol — while the phone might be screwed together in China or India, the surface that users touch around the world will be made in the U.S.

But Apple has pointed to Corning as a critical American supplier in the past. The company’s glass has been used on the iPhone since its first version in 2007. While Apple typically doesn’t let its suppliers talk about their relationships, former COO Jeff Williams hailed Corning’s glass in 2017, when it got an “investment” from the Apple Advanced Manufacturing Fund. Apple followed that up with a $250 million commitment in 2019, and $45 million in 2021.

Analysts are skeptical that the partnership could substantially improve Corning’s revenue. Morgan Stanley analysts wrote on Thursday that Corning “already produces 100% of the cover glass for Apple’s phones and tablets,” adding that Corning’s glass business called Specialty Materials is worth about $2 billion per year.

Apple also highlighted its partnership with Coherent, a longtime supplier of lasers for Apple’s facial recognition hardware, which is made in Texas. Morgan Stanley pegged the business at about $100 million per year, and said…