Apple wants to reform sports streaming as it nears F1 rights deal
Key Points
- Apple is about to announce a $140 million per year media rights deal with F1 for its U.S. rights, according to people familiar with the matter.
- Apple’s Eddy Cue said his company would like to buy more sports rights and would seek to change how broadcasts are done.
- “We’re not going to compromise,” said Cue. “We don’t have to do sports the way that they are. There’s plenty of people doing that. So the world doesn’t need us to do that.”
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